What are some examples of the 'Marks' or 'Proprietary Marks' used by Crave?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, the System is identified by means of certain trade names, service marks, trademarks, logos, emblems and indicia of origin, including, but not limited to, the mark "Crave" and such other trade names, service marks, and trademarks as are now designated (and may hereafter be designated by us in writing) for use in connection with the System (hereinafter referred to as "Marks" or "Proprietary Marks");
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the 'Marks' or 'Proprietary Marks' include trade names, service marks, trademarks, logos, emblems, and indicia of origin used to identify the franchise system. The most prominent example provided in the document is the mark "Crave" itself. These marks are designated for use in connection with the Crave system.
The franchise agreement emphasizes the importance of these marks in representing the high standards of quality, appearance, and service associated with the Crave brand. Crave retains the right to designate additional marks in writing for use within the system, ensuring that the brand's identity remains consistent and under their control.
As a franchisee, it is critical to adhere to Crave's guidelines regarding the use of these marks in advertising, promotional materials, and all aspects of the business. Unauthorized use or modification of the marks could lead to a breach of the franchise agreement. Franchisees must also be vigilant in protecting these marks and notifying Crave of any potential infringement or misuse by third parties.