What is the estimated range for grand opening marketing expenses for a Crave franchise?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
ESTIMATED INITIAL INVESTMENT – FOOD TRUCK**
| (1) | (2) | (3) | (4) | (5) |
|---|---|---|---|---|
| Type of Expenditure | Amount | Method of Payment | When Due | To Whom Payment is to be Made |
| Initial Franchise Fee (1) | $30,000 | Lump Sum | When Franchise Agreement Signed | Us |
| Truck with (15) Equipment | $225,000 to $285,000 | As arranged | As arranged | Designated Supplier |
| Signage (6) | $0 to $250 | As arranged | As arranged | Suppliers |
| Point-of-Sale & Computer Equipment (8) | $1,000 to $2,500 | As arranged | As arranged | Suppliers |
| Business Licenses & | $200 to $1,000 | As arranged | As arranged | Government |
| Permits (9) | Agencies | |||
| Insurance – 1 Month (11) | $100 to $800 | As arranged | As arranged | Insurance Companies |
| Initial Inventory | $2,000 to $5,000 | As arranged | As arranged | Suppliers |
| Food & Other Items | ||||
| (12) | ||||
| Training Expenses | $500 to $1,500 | As arranged | As arranged | Airline, Hotel, |
| (13) | Restaurant, etc. |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 19–26)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the estimated cost for grand opening marketing is $5,000 for a Restaurant franchise and $2,500 for a Food Truck franchise. For a Restaurant, these funds are paid to Crave when the premises lease is signed. For a Food Truck, these funds are paid to Crave upon signing the Truck Lease.
Crave conducts the grand opening marketing campaign on behalf of the franchisee. The campaign occurs during the first 90 days of operation, although Crave reserves the right to choose a different time period for the campaign.
This is a mandatory expense for franchisees and is intended to promote the new Crave location. Franchisees should confirm with Crave what specific marketing activities are included in the grand opening campaign to understand the value they will receive for this investment. Understanding the planned marketing strategies can help franchisees anticipate the initial customer traffic and plan their staffing and inventory accordingly.