What educational and business criteria must the General Manager of a Crave franchise satisfy?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.3.1 The General Manager shall satisfy our educational and business experience criteria as set forth in the Manual as defined herein or otherwise in writing by us;
- 6.3.2 The General Manager shall devote full time and best efforts to the supervision and management of the Franchised Business;
- 6.3.3 The General Manager shall be an individual acceptable to us; and
- 6.3.4 The General Manager shall satisfy the training requirements set forth in Section 6.4. If, during the term of this Agreement, the General Manager is not able to continue to serve in such capacity or no longer qualifies to act as such in accordance with this Section, you shall promptly (not later than seven (7) days after the event) notify us and designate a replacement within thirty (30) days after the General Manager ceases to serve, such replacement being subject to the same qualifications listed above (including completing all training and obtaining all certifications required by us). You shall provide for interim management of the Franchised Business until such replacement is so designated, such interim management to be conducted in accordance with the terms of this Agreement. Any failure to materially comply with the requirements of this Section 6.3 shall be deemed a material event of default under Section 17.1.3(o) hereof.
Source: Item 15 — OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS (FDD pages 48–49)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the General Manager of a Crave franchise must meet specific educational and business experience criteria. These criteria are detailed in the Crave manual or other written instructions provided by Crave. The General Manager must also satisfy the training requirements outlined in the Franchise Agreement, including completing all necessary training and obtaining required certifications to act as a General Manager.
In practical terms, this means a prospective Crave franchisee cannot simply appoint anyone as General Manager. The individual must have relevant food service experience and meet Crave's standards for education and business acumen. The General Manager is responsible for the daily operations of the franchised business and must devote their full time and best efforts to this role.
Crave retains the right to approve the General Manager, ensuring they meet the brand's standards. If a General Manager is unable to continue in their role or no longer meets the requirements, the franchisee must notify Crave within seven days and designate a qualified replacement within 30 days. Failure to comply with these requirements can be considered a material breach of the Franchise Agreement, potentially leading to default. This highlights the importance Crave places on competent management for the success and consistency of its franchises.