How is the Development Area typically described in the Crave Multi-Unit Development Agreement?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
Multi-Unit Development Agreement: Under the Multi-Unit Development Agreement we grant you the right to develop and operate (under separate Franchise Agreements) the number of Crave Restaurants or Food Trucks in the Development Area that is specified in the Minimum Performance Schedule, which is an attachment to the Multi-Unit Development Agreement. The Development Area is typically described in terms of municipal or county boundaries but may be defined as a specified trade area in a municipality. The actual size of the Development Area will vary depending upon the availability of
contiguous markets, our long-range development plans, your financial and operational resources, the number and mix of Restaurants and Food Trucks you commit to develop, population, and market conditions. Our designation of a particular Development Area is not an assurance or warranty that there are enough suitable sites for Restaurants or suitable municipalities for Food Trucks in the Development Area for you to meet your Minimum Performance Schedule. The responsibility to locate and prepare enough suitable sites/municipalities is solely yours and we have no obligation to approve sites or municipalities which do not meet our criteria for you to meet the Minimum Performance Schedule.
Source: Item 12 — TERRITORY (FDD pages 42–46)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the Development Area in a Multi-Unit Development Agreement is generally defined by geographical boundaries. These boundaries are typically described in terms of municipal or county lines. However, Crave may also define the Development Area as a specified trade area within a municipality.
The actual size of a Development Area can vary significantly based on several factors. These factors include the availability of adjacent markets, Crave's long-term development plans, the franchisee's financial and operational capabilities, the number and type of Crave restaurants or food trucks the franchisee commits to developing, the population within the area, and overall market conditions.
Crave does not guarantee that there will be enough suitable locations within the Development Area for the franchisee to meet the Minimum Performance Schedule outlined in the Multi-Unit Development Agreement. It is the franchisee's sole responsibility to identify and prepare enough suitable sites or municipalities to meet the agreed-upon schedule. Crave retains the right to disapprove sites or municipalities that do not meet its criteria, even if this prevents the franchisee from meeting their development obligations.