What is the Crave 'Development Area' defined as?

According to Crave's 2025 Franchise Disclosure Document, the Development Area is the area within which a Multi-Unit Developer may locate Crave outlets under the Multi-Unit Development Agreement. The specifics of the Development Area are outlined in Attachment 2 of the Multi-Unit Development Agreement.

Crave retains certain rights within and outside the Development Area. They can produce, offer, and sell products offered at Crave outlets through alternative distribution channels like the internet, grocery stores, and telemarketing, both within and outside the Development Area. Crave also has the right to operate or franchise dedicated Crave outlets outside the Development Area under any terms they deem appropriate, regardless of proximity to a franchisee's business. Additionally, Crave can operate or franchise dedicated Crave outlets at Non-Traditional Sites both within and outside the Development Area, subject to a right of first refusal for the franchisee.

Upon termination or expiration of the Multi-Unit Development Agreement, Crave and its affiliates have the right to develop and operate, and to grant to others development rights and franchises to develop and operate, dedicated Crave outlets within the Development Area. This is subject to the territorial rights granted to the franchisee with respect to Franchised Businesses operated by them pursuant to the Franchise Agreements and subject, further, to the right of first refusal.