What is the 'Development Area' for Crave defined as?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
| The following describes the Development Area | within which Multi-Unit Developer | may locate | ||
|---|---|---|---|---|
| "Crave" outlets | ||||
| under this Agreement: |
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the definition of the 'Development Area' is described within Attachment 2 of the Multi-Unit Development Agreement. The document indicates that the specifics of the Development Area, where a Multi-Unit Developer may establish Crave outlets under the agreement, are further detailed in the attachment.
This means that prospective multi-unit developers need to carefully review Attachment 2 to understand the geographic or territorial boundaries within which they are authorized to develop Crave franchises. The Development Area defines the scope of the developer's rights and obligations regarding franchise locations.
It is important to note that Crave retains specific rights, including the ability to sell products through alternative distribution channels both inside and outside the Development Area, and to operate or franchise Crave outlets at Non-Traditional Sites within and outside the Development Area. Crave also retains the right to operate dedicated Crave outlets outside the Development Area. These retained rights could impact a developer's business, so understanding the specifics of the Development Area and these exceptions is crucial.