What is Crave's designation of maximum pricing for a Crave franchise subject to?

According to Crave's 2025 Franchise Disclosure Document, Crave may designate the maximum prices a franchisee can charge, as permitted by applicable law. However, Crave states that this designation is not a guarantee that the franchisee will achieve a specific level of sales or profitability.

This means that while Crave can set a ceiling on pricing, franchisees must still strategically manage their businesses to achieve desired financial outcomes. The franchisee is responsible for ensuring their pricing remains competitive and attractive to customers while adhering to Crave's maximum price guidelines.

This policy is fairly common in franchising, where franchisors seek to maintain brand consistency and value perception across all locations. However, franchisees should carefully consider their local market conditions and cost structures to determine if the maximum pricing allows for adequate profitability. It is important to note that Crave does not guarantee any specific level of sales or profitability based on this pricing designation.