What are the C.R.A.V.E Principles outlined in the Crave training materials?

According to Crave's 2025 Franchise Disclosure Document, the C.R.A.V.E Principles are included in the training materials. Specifically, the Confidential Operations Manual for both the food truck and restaurant models includes a section dedicated to these principles. This section is found on page 8 of both manuals.

For a prospective franchisee, this means that understanding and implementing the C.R.A.V.E Principles is a key component of operating a Crave franchise. These principles are emphasized early in the training process, suggesting their importance to the brand's customer service and overall standards.

However, the FDD excerpts do not detail what the C.R.A.V.E Principles actually are. A prospective franchisee should ask Crave for a detailed explanation of these principles and how they translate into daily operations. Understanding these principles is crucial for ensuring that the franchisee and their employees align with Crave's brand values and customer service expectations.