Is the Crave Cooperative allowed to use or furnish advertising or promotional plans or materials to its members without the franchisor's prior written approval?

According to Crave's 2025 Franchise Disclosure Document, the Cooperative is not allowed to use or furnish advertising or promotional plans or materials to its members without prior written approval from Crave. All plans and materials must be submitted to Crave according to the procedure set forth in Section 8.5 of the agreement.

This means that while a Cooperative of Crave franchisees can be formed to administer advertising programs and develop promotional materials for local advertising, Crave maintains control over the advertising and promotional content used by its franchisees. This ensures brand consistency and adherence to Crave's standards.

For a prospective Crave franchisee, this implies that any local advertising efforts, even those organized through a franchisee cooperative, must be vetted and approved by Crave. Franchisees need to factor in the time required for submitting and obtaining approval for marketing materials. Crave's right to approve or disapprove marketing plans gives them significant control over the brand's image and messaging at both the national and local levels.