In the context of the Crave Confidentiality and Non-Compete Agreement, what term is used to describe the party who has executed a franchise agreement with Crave Franchising, LLC?

According to Crave's 2025 Franchise Disclosure Document, the party who has executed a franchise agreement with Crave Franchising, LLC is referred to as both "Principal" and "Franchisee" within the Confidentiality and Non-Compete Agreement. This agreement is made between Crave Franchising, LLC, referred to as "Franchisor", an individual residing at a specified address referred to as "Covenantor", and the "Principal" and "Franchisee".

This distinction is important because it clarifies the roles and responsibilities of each party involved in the agreement. The "Franchisee" operates the Crave franchise, while the "Covenantor" is bound by the confidentiality and non-compete terms, acknowledging that their agreement is a condition for the franchise rights granted to the Franchisee. This setup ensures that confidential information is protected and that unfair competition is prevented, benefiting both Crave and its franchisees.

Prospective franchisees should pay close attention to the terms outlined in the Confidentiality and Non-Compete Agreement, particularly the obligations of the Covenantor, as it directly impacts the operation and protection of their Crave franchise. Understanding these terms is crucial for ensuring compliance and safeguarding the interests of all parties involved.