What consulting firm was Salvatore Rincione a principal of before becoming CDO of Crave?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
Mr. Rincione has been our CDO since our inception in February 2018 and has been CDO of our Parent since its inception in February 2018. From June 2017 to the 2020, he has been a principal of SR Consulting, a restaurant consulting firm based in St. James, New York. From February 2015 to June 2017, he was Chief Executive Officer of UFood Grill in Burlington, Massachusetts. From February 2015 to June 2017, he was Vice President of Healthy Acquisitions Corp. in Burlington, Massachusetts. From September 2007 to January 2015, he was Vice President of Development of BRIX Holdings in Holbrook, New York.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 9–10)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Salvatore Rincione was a principal of SR Consulting, a restaurant consulting firm based in St. James, New York, from June 2017 to 2020. Before becoming the Chief Development Officer (CDO) of Crave in February 2018, Mr. Rincione gained experience in various roles within the restaurant and franchise industry.
Prior to his role at SR Consulting, Salvatore Rincione served as the Chief Executive Officer of UFood Grill in Burlington, Massachusetts, from February 2015 to June 2017. During the same period, he also held the position of Vice President of Healthy Acquisitions Corp., also in Burlington, Massachusetts. These roles provided him with experience in executive leadership and acquisitions within the healthy food sector.
Before his time at UFood Grill and Healthy Acquisitions Corp., Mr. Rincione was the Vice President of Development at BRIX Holdings in Holbrook, New York, from September 2007 to January 2015. This position likely involved overseeing the development and expansion strategies for BRIX Holdings, further contributing to his expertise in the franchise and restaurant industry.