What is considered 'Electronic Advertising' related to the Crave franchised business?

According to Crave's 2025 Franchise Disclosure Document, 'Electronic Advertising' encompasses various online assets related to the franchised business. This includes domain names, social media accounts, software accounts, hypertext markup language, uniform resource locator addresses, access to corresponding internet websites, and the right to hyperlink to certain websites and listings on various internet search engines.

Effectively, this definition means that any online presence or advertising method that utilizes the internet and is linked to the Crave brand falls under the umbrella of 'Electronic Advertising.' Franchisees are granted the right to conduct internet-based advertising, maintain social media accounts, and use telephone listings linked to the Crave brand, subject to the terms and conditions outlined in the franchise agreement.

However, Crave maintains significant control over the brand's online presence. While franchisees can acquire interests in these 'Electronic Advertising' methods, upon termination of the franchise agreement, these assets must be transferred back to Crave. Furthermore, franchisees are generally restricted from creating their own websites or social media profiles without prior written approval from Crave, ensuring a consistent brand image and marketing strategy across all franchise locations.