What is the condition for Crave to approve a municipality for a Crave Food Truck under the Multi-Unit Development Agreement?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
Under the Multi-Unit Development Agreement:
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- We will review the information regarding potential sites or municipalities that you provide to us to determine whether the sites or municipalities meet our standards and criteria for a Crave Restaurant or Crave Food Truck and, if the site or municipality meets our criteria, approve the site for the Restaurant or the municipality for the Food Truck. (Multi-Unit Development Agreement, Section 8.1.)
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, for a multi-unit developer to secure approval for a municipality for a Crave Food Truck, the municipality must meet Crave's standards and criteria. Crave reviews information provided by the developer regarding potential sites or municipalities to determine if they meet the company's standards.
Crave's criteria for approving municipalities include factors such as the number and size of shopping centers, malls, business parks, business districts, parks, and open public spaces. The availability of parking or standing on main roads, the presence of other food truck businesses in the immediate area, and the population base and median income of the population are also considered.
Crave uses these factors, among others, to determine the suitability of a proposed municipality for a Crave Food Truck. If Crave does not provide specific approval of a proposed municipality, it is deemed not approved. A prospective franchisee should carefully consider these criteria and gather comprehensive data on potential locations to increase the likelihood of approval.