With which company did Crave Franchising, LLC enter into a license agreement in September 2019?

According to Crave's 2025 Franchise Disclosure Document, in September 2019, Crave Franchising, LLC entered into a license agreement with Bud's Place Franchising, LLC. This agreement allows all Crave menu items to be offered and sold in all Bud's Place company-owned and franchised outlets. This indicates a strategic partnership where Crave's menu items are integrated into another franchise system, potentially expanding Crave's brand reach and revenue streams without the direct investment of opening new Crave locations.

For a prospective Crave franchisee, this agreement suggests that the franchisor is actively seeking opportunities to expand the brand through various channels, which could positively impact brand recognition and potentially drive more customers to Crave locations. It also demonstrates that Crave's business model and menu are considered valuable and adaptable enough to be incorporated into another franchise system.

However, franchisees should also consider the potential impact of this agreement on their own businesses. It's important to understand how the partnership with Bud's Place Franchising, LLC is managed and whether it could create any competitive overlap or confusion in the market. Franchisees should inquire about the specific terms of the agreement and how Crave ensures that the quality and consistency of its brand are maintained across all Bud's Place locations offering Crave menu items. Understanding the franchisor's broader business strategy and how these partnerships fit into the overall growth plan is crucial for making an informed investment decision.