From which company must a Crave franchisee purchase or lease the eight-valve legacy system soda dispensing machine, and what specific dispenser must it include?

According to Crave's 2025 Franchise Disclosure Document, franchisees must purchase or lease the eight-valve legacy system (bag-in-box) soda dispensing machine from The Coca-Cola Company. This machine must include the dispenser for Gold Peak Tea. This requirement applies to standard Crave restaurants, as Food Truck businesses are exempt from needing a soda dispensing machine.

This designated supplier arrangement ensures brand consistency and quality control across all Crave locations. By mandating the use of The Coca-Cola Company for the soda dispensing machine, Crave aims to maintain a uniform beverage offering and potentially leverage negotiated pricing or service agreements with this major supplier.

For a prospective franchisee, this means they must factor in the cost of purchasing or leasing the specified soda dispensing equipment from the designated supplier. They cannot choose a different supplier or a different type of machine without violating the franchise agreement. It is important to confirm with Crave what the current pricing and leasing options are with The Coca-Cola Company to accurately estimate startup costs.

While the FDD specifies the supplier for the soda dispensing machine, franchisees should also inquire about any approved suppliers for the soda syrup or beverage products themselves, as these may be subject to additional restrictions outlined elsewhere in the FDD or operations manual.