Besides advertising and promotional materials, what other items used in a Crave Franchised Business may Crave designate to bear the Marks?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
With respect to your licensed use of the Marks pursuant to this Agreement, you further agree that:
- 9.3.1 Unless otherwise authorized or required by us, you shall operate and advertise the Franchised Business only under the name "Crave" without prefix or suffix. You shall not use the Marks, or any portions, variations, or derivatives thereof, as part of your corporate or other legal name and shall obtain our approval of a trade name or "d/b/a" prior to filing it with the applicable state authority.
- 9.3.2 During the term of this Agreement and any successor term hereof, you shall identify yourself as the independent owner of the Franchised Business in conjunction with any use of the Marks, including, but not limited to, uses on invoices, order forms, receipts and contracts, as well as the display of a notice in such content and form and at such conspicuous locations on the premises of the Franchised Business, or on any delivery vehicle as we may designate in writing.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees must identify themselves as the independent owner of the Franchised Business in conjunction with any use of the Marks. This includes uses on invoices, order forms, receipts, and contracts. Additionally, franchisees must display a notice in such content and form and at such conspicuous locations on the premises of the Franchised Business, or on any delivery vehicle as Crave may designate in writing.
This means that Crave has the authority to require franchisees to display the Crave Marks on a variety of items used in the business. Besides advertising and promotional materials, Crave can mandate the use of its trademarks on invoices, order forms, receipts, contracts, and notices displayed on the premises or delivery vehicles.
For a prospective franchisee, this highlights the importance of adhering to Crave's brand standards across all aspects of the business. It also demonstrates Crave's control over brand representation and the franchisee's obligation to properly identify their independent ownership while utilizing the Crave Marks. Franchisees should be prepared to incorporate the Marks on all designated items and ensure compliance with Crave's specifications.