According to the 2025 Crave Franchise Disclosure Document, Article 2 of the franchise agreement, titled "Site Selection, Plans and Construction," outlines the franchisee's responsibilities in opening a Crave franchise. Specifically, Section 2.1 states that it is the franchisee's responsibility to locate a site for the Crave restaurant.

This means that prospective Crave franchisees are responsible for finding a suitable location for their restaurant, subject to the franchisor's approval. This process typically involves researching potential sites, negotiating lease terms, and ensuring the location meets Crave's specific requirements for size, accessibility, and visibility.

Furthermore, Section 7.1 of the franchise agreement clarifies that the agreement includes the right to select sites and submit them for approval, but it does not grant the franchisee the license to use Crave's trademarks or system until a separate Franchise Agreement is executed for each specific location. This highlights that site selection is a preliminary step, and the full franchise rights are only granted upon signing the individual Franchise Agreement for the approved site. This is a common practice in franchising, where the franchisor retains control over brand standards and location suitability.