What article in the Crave franchise agreement discusses technology?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
WHEREAS, Franchisee desires to enter into a franchise agreement with Franchisor for a Crave business ("Franchise Agreement") which will allow Franchisee to conduct internet-based advertising, maintain social media accounts, software accounts, and use telephone listings linked to the Crave brand.
- 5.7 Management and Operations Advice
We will provide advice and written materials concerning techniques of managing and operating the Franchised Business from time to time developed by us, including new developments and improvements in technology or equipment, food products and the packaging and preparation thereof, and menu items.
- 2.3 Transfer. On Termination of the Franchise Agreement, or on periodic request of Franchisor, Franchisee will immediately:
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the franchise agreement discusses technology in several contexts. While no single article is dedicated solely to technology, Article 5.7 mentions that Crave will provide advice and written materials concerning new developments and improvements in technology or equipment. Additionally, the agreement states that franchisees may conduct internet-based advertising, maintain social media accounts, and use software accounts linked to the Crave brand. Upon termination of the franchise agreement, the franchisee must transfer interest in websites, social media, and software accounts to Crave.
This means that as a Crave franchisee, you can expect to receive guidance from Crave on incorporating new technologies into your restaurant operations. This support could include recommendations for equipment upgrades, software solutions for managing your business, or strategies for leveraging online platforms to promote your franchise. However, Crave retains control over the brand's online presence, ensuring consistency across all franchise locations.
It is important for prospective franchisees to understand the extent of technology support offered by Crave and the obligations related to online advertising and social media. Franchisees should inquire about the specific types of technology they will be required to use, the costs associated with these technologies, and the level of ongoing support provided by Crave. Understanding these aspects will help franchisees effectively manage their business and maintain a consistent brand image.