What article in the Crave franchise agreement discusses marketing and promotion?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
We shall have the right to review and approve or disapprove all marketing and promotional materials that you propose to use, pursuant to Article 8.
We may from time to time develop and create advertising and sales promotion programs designed to promote and enhance the collective success of all Franchised Businesses operating under the System. You shall participate in all such advertising and sales promotion programs in accordance with the terms and conditions established by us for each program. In all aspects of these programs, including, without limitation, the type, quantity, timing, placement and choice of media, market areas and advertising agencies, the standards and specifications established by us shall be final and binding upon you.
We alone may establish, maintain, modify or discontinue all internet, world wide web and electronic commerce activities pertaining to the System. We have established one or more websites accessible through one or more uniform resource locators ("URLs"). We will provide your Franchised Business with a listing on our website and we may, but are not required to, design and provide for the benefit of your Franchised Business a "click through" subpage at our website for the promotion of your Franchised Business. If we establish one or more websites or other modes of electronic commerce and if we provide a "click through" subpage at the website(s) for the promotion of your Franchised Business, you must routinely provide us with updated copy, photographs and news stories about your Franchised Business suitable for posting on your "click through" subpage. We reserve the right to specify the content, frequency and procedure you must follow for updating your "click through" subpage.
You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website, electronic commerce presence or URL which in whole or in part incorporates the "Crave" name or any names confusingly similar to the Proprietary Marks.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Article 8 of the franchise agreement pertains to marketing and promotion. Specifically, Section 5.6 states that Crave has the right to review and approve or disapprove all marketing and promotional materials that a franchisee proposes to use. This indicates that while franchisees may propose marketing strategies, Crave retains control over the brand's image and marketing direction.
Section 8.1 discusses Crave's ability to create advertising and sales promotion programs to enhance the success of all franchised businesses. Franchisees are required to participate in these programs, and Crave has the final say regarding the type, quantity, timing, placement, and choice of media used in these programs. This highlights the importance of adhering to Crave's marketing standards and specifications.
Section 8.2 addresses local marketing, and Section 8.7 discusses websites and social media. Crave maintains control over internet and electronic commerce activities related to the system. While Crave will provide a listing for the franchisee's business on its website, franchisees are not allowed to create their own websites or advertise online in a way that incorporates the Crave name without permission. This ensures a consistent brand presence and prevents franchisees from potentially harming the brand's reputation through unapproved online activities.