factual

Is Crave or its affiliates allowed to operate or franchise Restaurants or Food Trucks within a franchisee's Development Area during the Multi-Unit Development Agreement term?

Crave Franchise · 2025 FDD

Answer from 2025 FDD Document

sites or municipalities which do not meet our criteria for you to meet the Minimum Performance Schedule.

Except as described below, during the term of the Multi-Unit Development Agreement, we and our affiliates will not operate or grant a franchise for the operation of Restaurants or Food Trucks to be located or to operate within the Development Area. However, we have the right to terminate this provision if you are not in full compliance with all the terms and conditions of the Multi-Unit Development Agreement and all of the Franchise Agreements signed under it. Your territorial rights to the Development Area may or may not, in our discretion, include the right to develop Restaurants or operate Food Trucks at any Non-Traditional Sites. Because we have the right to develop Restaurants or operate Food Trucks at Non-Traditional Sites, as described above, your Development Area is not exclusive to you.

You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.

Except as expressly limited by the Multi-Unit Development Agreement, we and our affiliates retain all rights with respect to Restaurants, Food Trucks, the Marks, and any products and services anywhere in the world including the right: (a) to produce, offer and sell and to grant others the right to produce, offer and sell the products offered at Restaurants and any other goods displaying the Marks or other trade and service marks through alternative distribution channels, as described above, both within and outside your Development Area, and under any terms and conditions we deem appropriate; (b) to operate and to grant others the right to operate Restaurants or Food Trucks located outside the Development Area under any terms and conditions we deem appropriate and regardless of proximity to your Restaurants or Food Trucks; (c) to operate and to grant others the right to operate Restaurants or Food Trucks at Non-Traditional Sites within and outside the Development Area under any terms and conditions we deem appropriate; and (d) the right to acquire and operate a business operating one or more restaurants, food trucks or food service businesses located or operating in your Development Area, except that these businesses will not operate using the Proprietary Marks. If a Non-Traditional Site becomes available within the Development Area during the term of the Multi-Unit Development Agreement, we may, in our sole discretion, offer you the opportunity to develop a Restaurant or Food Truck at the Non-Traditional Site. You will have 30 days after we notify you that the site is available to accept this right of first refusal.

After the final Franchised Business under your Minimum Performance Schedule has opened, if we believe that it is desirable to establish additional Franchised Businesses within the Development Area, and if you complied with the terms of your Multi-Unit Development Agreement and are in compliance with your Franchise Agreements, we will offer you the right to develop these additional Franchised Businesses. You must exercise this option, in full, within 60 days of our notice to you. If you do not exercise or you decline this right of first refusal, we will have the right to sell these development rights to another multiunit developer or to develop the Restaurants or Food Trucks ourselves.

To maintain your rights under the Multi-Unit Development Agreement you must have open and in operation the cumulative number of Franchised Businesses stated on the Minimum Performance Schedule by the dates agreed upon in the Minimum Performance Schedule. Failure to do so will be grounds for either a loss of territorial exclusivity or the termination of the Multi-Unit Development Agreement.

Source: Item 12 — TERRITORY (FDD pages 42–46)

What This Means (2025 FDD)

According to Crave's 2025 Franchise Disclosure Document, during the term of a Multi-Unit Development Agreement, Crave and its affiliates generally will not operate or grant franchises for Restaurants or Food Trucks within the franchisee's Development Area. However, this restriction can be terminated if the franchisee fails to comply with the terms and conditions of the Multi-Unit Development Agreement and all Franchise Agreements signed under it. Additionally, Crave retains the right to develop Restaurants or operate Food Trucks at Non-Traditional Sites within the Development Area, meaning the Development Area is not exclusive to the franchisee. Non-Traditional Sites include locations such as gas stations, convenience stores, transportation facilities, military bases, sports facilities, amusement parks, and educational facilities.

Crave also retains significant rights regarding Restaurants and Food Trucks, including the ability to produce, offer, and sell products through alternative distribution channels within and outside the Development Area. They can operate or franchise Restaurants or Food Trucks outside the Development Area under any terms and conditions, regardless of proximity to the franchisee's locations. Furthermore, Crave can acquire and operate businesses within the Development Area that operate restaurants, food trucks, or food service businesses, as long as they do not use Crave's Proprietary Marks.

After the final Franchised Business under the Minimum Performance Schedule opens, Crave and its affiliates have the right to operate and grant development rights and franchises to others within the Development Area, subject to the franchisee's territorial rights under their franchise agreements and a right of first refusal to develop additional Franchised Businesses. If Crave believes it is desirable to establish additional Franchised Businesses within the Development Area after the franchisee has opened all locations required by the Minimum Performance Schedule, and if the franchisee is in compliance with the Multi-Unit Development Agreement and Franchise Agreements, Crave will offer the franchisee the right to develop these additional businesses. The franchisee must exercise this option within 60 days of notice. If the franchisee declines, Crave can sell these rights to another developer or develop the locations themselves.

To maintain rights under the Multi-Unit Development Agreement, the franchisee must have the cumulative number of Franchised Businesses open and operating by the dates specified in the Minimum Performance Schedule. Failure to meet this schedule can result in a loss of territorial exclusivity or termination of the agreement. These provisions highlight the importance of meeting development obligations and the potential for competition from Crave or other franchisees, even within a designated Development Area.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.