What actions does Crave's Parent intend to take to maintain its interests in and to the Marks?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
Our Parent intends to file all affidavits and other documents required to maintain its interests in and to the Marks and intends to renew the registration of the Marks at the times required by law.
You must immediately notify us of any apparent infringement of the Marks or challenge to your use of any of the Marks or claim by any person of any rights in any of the Marks. You and your Principals are not permitted to communicate with any person other than us, or any designated affiliate, our counsel and your counsel involving any infringement, challenge, or claim. We can take action and have the right to exclusively control any litigation or USPTO or other administrative or agency proceeding caused by any infringement, challenge or claim or otherwise relating to any of the Marks. You must sign any and all documents, and do what may, in our counsel's opinion, be necessary or advisable to protect our interests in any litigation or USPTO or other administrative or agency proceeding or to otherwise protect and maintain our interests and the interests of any other person or entity (including any affiliate) having an interest in the Marks.
We will indemnify you against and reimburse you for all damages for which you are held liable for your use of any of the Marks, provided that the conduct of you and your Principals in the proceeding and use of the Marks is in full compliance with the terms of the Franchise Agreement.
Source: Item 13 — TRADEMARKS (FDD pages 46–47)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Crave's Parent company intends to protect its trademarks by filing all necessary affidavits and documents. They also plan to renew the trademark registrations as legally required. This indicates that Crave's Parent is committed to maintaining the legal standing and protection of its brand's trademarks.
For a prospective Crave franchisee, this commitment from the Parent company is important. It means that the trademarks you are licensed to use are actively defended and maintained, reducing the risk of legal challenges or loss of brand identity. This protection extends to the franchisee, as Crave will indemnify and reimburse franchisees for damages they are held liable for regarding the use of any of the Marks, provided they are in full compliance with the terms of the Franchise Agreement.
Furthermore, franchisees are required to immediately notify Crave of any potential trademark infringements or challenges. Franchisees must cooperate with Crave's legal efforts by signing necessary documents to protect the trademarks. This collaborative approach ensures that Crave can effectively manage and defend its trademarks, benefiting both the franchisor and its franchisees. This is a fairly standard practice in franchising, as the strength and recognition of the brand are crucial for the success of all franchisees within the system.