What action is required of me regarding assumed names containing the 'Crave' mark after the Crave franchise agreement terminates or expires?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
You shall take such action as may be necessary to cancel any assumed name or equivalent registration which contains the mark "Crave" or any other service mark or trademark of ours, and you shall furnish us with evidence satisfactory to us of compliance with this obligation within five (5) days after termination or expiration of this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, if your franchise agreement is terminated or expires, you must take action to cancel any assumed name or equivalent registration that includes the mark "Crave" or any other service mark or trademark belonging to Crave. You are required to provide Crave with evidence that you have complied with this obligation within five days of the termination or expiration of the franchise agreement.
This requirement ensures that you no longer represent yourself as being associated with the Crave brand after the franchise agreement ends. This protects Crave's brand identity and prevents potential confusion among customers.
Failing to comply with this requirement could lead to legal repercussions, as continued use of the "Crave" mark after termination would infringe on Crave's trademark rights. It is a standard practice in franchising to ensure that franchisees cease using the franchisor's trademarks upon termination or expiration of the agreement.