According to Crave's standards, what must a franchisee do to ensure quality and service?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
this Agreement. In addition, we may require you to attend remedial training at our headquarters or we may send a trainer to your Franchised Businessto provide remedial training, at your expense, which may include training or per diem fees and reimbursement of travel and living expenses.
- 7.5.7 To maintain a competent, conscientious, trained staff and to take such steps as are necessary to ensure that your employees preserve good customer relations and comply with such dress code as we may reasonably prescribe from time to time.
- 7.5.8 To install and maintain equipment and a telecommunications line in accordance with our specifications to permit us to access and retrieve by telecommunication any information stored on a point-of-sale system (or other computer hardware and software) you are required to utilize at the Franchised Business as specified in the Manual, thereby permitting us to inspect and monitor electronically information concerning your Franchised Business, Gross Sales and such other information as may be contained or stored in such equipment and software. You shall obtain and maintain high speed internet access and/or other means of electronic communication, as specified by us from time to time. It shall be a material default under this Agreement if you fail to maintain such equipment, lines and communication methods in operation and accessible to us at all times throughout the term of this Agreement. We shall have access as provided herein at such times and in such manner as we shall from time to time specify.
- 7.5.9 To honor all credit, charge, courtesy or cash cards or other credit devices required or approved by us. You must obtain our written approval prior to honoring any previously unapproved credit, charge, courtesy or cash cards or other credit devices.
- 7.5.10 To issue and honor any loyalty cards that we designate or approve for the System.
- 7.5.11 To sell or otherwise issue gift cards or certificates (together "Gift Cards") that have been prepared utilizing the standard form of Gift Card provided or designated by us, and only in the manner specified by us in the Manual or otherwise in writing, and pay any fees required in relation to implementing and maintaining the Gift Card program. You shall fully honor all Gift Cards that are in the form provided or approved by us regardless of whether a Gift Card was issued by you or another Crave business. You shall sell, issue, and redeem (without any offset against any Royalty Fees) Gift Cards in accordance with procedures and policies specified by us in the Manual or otherwise in writing, including those relating to procedures by which you shall request reimbursement for Gift Cards issued by other Crave businesses and for making timely payment to us, other operators of Crave businesses, or a third-party service provider for
Gift Cards issued from the Franchised Business that are honored by us or other Crave business operators. We reserve the right to alter the terms and conditions of any gift card or loyalty programs, including reserving the right to apply changes retroactively to benefits already accrued under such programs.
7.6 Proprietary Products
You acknowledge and agree that we and our affiliates may develop for use in the System certain products which are prepared from confidential proprietary recipes and which are trade secrets of us and our affiliates, and other proprietary products bearing the Marks.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees must adhere to several requirements to maintain quality and service standards. Franchisees are responsible for maintaining a competent and trained staff, ensuring good customer relations, and adhering to any dress code that Crave prescribes. This indicates that Crave places a strong emphasis on the quality of service provided by its franchisees' employees and their interactions with customers.
To ensure quality and monitor operations, Crave requires franchisees to install and maintain specific equipment and telecommunications lines. This setup allows Crave to access and retrieve information from the point-of-sale system, enabling them to electronically inspect and monitor the franchisee's business, gross sales, and other relevant data. Franchisees must maintain high-speed internet access or other electronic communication methods as specified by Crave. Failure to maintain this equipment and accessibility constitutes a material default under the Franchise Agreement, highlighting the importance of this requirement for ongoing compliance and quality control.
Crave also mandates that franchisees honor all credit, charge, courtesy, or cash cards approved by Crave, and they must obtain written approval before honoring any previously unapproved credit devices. Franchisees are required to issue and honor any loyalty cards designated or approved by Crave and to sell or issue gift cards using the standard form provided by Crave. These measures ensure consistency and standardization across all Crave locations, contributing to the overall quality and brand image of the franchise system. Franchisees must also refrain from any actions that could harm the goodwill associated with the Crave system.