According to the Crave Multi-Unit Development Agreement, who is referred to as "you" or "your"?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
SECTION 7 YOUR OBLIGATIONS
You acknowledge and agree that:
7.1 Except as otherwise provided herein, this Agreement includes only the right to select sites for the establishment of Franchised Businesses and to submit the same to us for our approval in accordance with the terms of this Agreement. This Agreement does not include the grant of a license by us to you of any rights to use the Marks, the System, or to open or operate any Franchised Businesses within the Development Area. You shall obtain the license to use such additional rights at each Franchised Business upon the execution of each Franchise Agreement by both you and us and only in accordance with the terms of each Franchise Agreement.
7.2 The Development Rights granted hereunder are personal to you and cannot be sold, assigned, transferred or encumbered, in whole or in part, except as stated in Section 11 hereof.
7.3 Except as provided in Section 6 hereof, the Development Rights granted hereunder are non-exclusive, and we retain the right, in our sole discretion:
7.3.1 To continue to construct and operate other dedicated Crave outlets and to use the System and the Marks at any location outside the Development Area, and to license others to do so.
7.3.2 To develop, use and franchise the rights to any trade names, trademarks, service marks, trade symbols, emblems, signs, slogans, insignia, or copyrights not designated by us as Marks for use with different franchise systems for the sale of the different products or services not in connection with the System at any location, on such terms and conditions as we may deem advisable and without granting you any rights therein.
7.3.3 To develop, merchandise, sell and license others to sell any of our products, proprietary or otherwise, presently existing or to be developed in the future, to the public through alternative distribution channels outside or inside of the Development Area and to use the Marks in connection therewith.
7.4 You have sole responsibility for the performance of all obligations arising out of the operation of your business pursuant to this Agreement, including, but not limited to, the payment when due of any and all taxes levied or assessed by reason of such operation.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, within the context of the Multi-Unit Development Agreement, "you" and "your" refer to the multi-unit developer. This is the individual or entity that is granted the rights and assumes the obligations to develop multiple Crave franchise locations within a specific area.
Specifically, the agreement outlines the multi-unit developer's obligations, such as site selection and adherence to a minimum performance schedule. Crave retains certain rights, including the right to operate or franchise other Crave outlets outside the developer's designated area. The multi-unit developer is responsible for the performance of all obligations arising from the operation of their business under the agreement, including tax payments.
Furthermore, the agreement stipulates that the development rights granted are personal to the multi-unit developer and cannot be transferred without Crave's consent. The approval of a site by Crave does not guarantee the success or profitability of the Franchised Business at that location. The multi-unit developer must also participate in Crave's advertising and sales promotion programs, adhering to the standards and specifications set by Crave.