According to Crave, how must all menu items be prepared?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
To make sure that the highest degree of quality and service is maintained, you must operate the Franchised Business in strict conformity with the methods, standards, and specifications that we prescribe in the Manual or otherwise in writing. You must maintain in sufficient supply and use and sell at all times only those food and beverage items, ingredients, products, materials, supplies and paper goods that meet our standards and specifications. All menu items must be prepared in accordance with the recipes and procedures specified in the Manual or other written materials. You must not deviate from these standards and specifications by the use or offer of non-conforming items, or differing amounts of any items, without obtaining our written consent first. We can, and expect to, modify our standards and specifications as we deem necessary. We will provide you notice in the Manual or otherwise in writing (such as via email) of any changes in our standards and/or specifications.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 26–30)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, all menu items must be prepared in accordance with the recipes and procedures specified in the Manual or other written materials. Franchisees are not allowed to deviate from these standards and specifications by using non-conforming items or differing amounts of any items without first obtaining written consent from Crave. Crave retains the right to modify these standards and specifications as deemed necessary, and will provide notice of any changes in the Manual or in writing, such as via email.
This requirement ensures consistency across all Crave franchise locations, maintaining the brand's quality and customer expectations. Franchisees must strictly adhere to the prescribed recipes and preparation methods, which limits their autonomy in menu customization. This standardization is common in franchising to protect brand reputation and ensure a uniform product.
Prospective franchisees should carefully review the Confidential Operations Manual to understand the specific recipes and procedures required for menu item preparation. They should also consider the potential impact of Crave's ability to modify these standards, as changes could affect food costs, preparation time, and required equipment. Franchisees should also factor in the need to obtain written consent for any deviations, which could add administrative burden and delay the introduction of new or modified menu items.