Under what conditions can a Craters & Freighters franchisee establish an internet presence?

According to the 2025 Craters & Freighters Franchise Disclosure Document, franchisees are generally prohibited from creating their own individual location website or any other type of internet presence. This restriction is in place to ensure brand consistency and to maintain control over the online representation of the Craters & Freighters brand.

Craters & Freighters reserves the right to manage the online presence and marketing strategies for the entire system. This includes the operation of call centers to handle customer inquiries and the potential establishment of marketing cooperatives in regions with multiple locations. These initiatives are designed to streamline marketing efforts and ensure a consistent brand image across all franchise locations.

While franchisees cannot create their own websites, they are allowed to promote their local market using approved product, service, and industry topics, subject to guidelines set by Craters & Freighters. This allows franchisees to engage in local marketing efforts while still adhering to the franchisor's overall marketing strategy and brand standards. Prospective franchisees should inquire about the specific guidelines for local marketing and the types of promotional activities that are permitted.