Does Craters & Freighters have the right to use the name of a public figure in promotional efforts?

According to the 2025 Craters & Freighters Franchise Disclosure Document, franchisees do not have the right to use the name of a public figure or celebrity in their promotional efforts and advertising. Craters & Freighters also states that no compensation or other benefits are given or promised to any public figure for the use of their name or image in the franchise's name or symbol, or for endorsements or recommendations in advertisements. This policy ensures that Craters & Freighters maintains control over its brand image and avoids potential legal issues related to unauthorized use of celebrity endorsements.

This restriction is fairly common in franchising, as franchisors typically want to ensure consistent branding and avoid potential liabilities associated with celebrity endorsements. By prohibiting franchisees from using public figures in their local advertising, Craters & Freighters can maintain a uniform marketing strategy across all franchise locations and reduce the risk of misleading consumers. Franchisees must rely on the marketing and advertising programs developed by Craters & Freighters or create their own materials that comply with the franchisor's branding and system standards.

For a prospective Craters & Freighters franchisee, this means they cannot leverage the name or image of a celebrity to attract customers to their specific location. Instead, they must focus on utilizing the approved marketing materials and strategies provided by Craters & Freighters, or develop their own advertising that aligns with the brand's guidelines. This ensures that all marketing efforts are consistent with the overall brand image and comply with legal requirements.