Does Craters & Freighters have the right to use the name of a public figure in advertising?
Craters_Freighters Franchise · 2025 FDDAnswer from 2025 FDD Document
There is no compensation or other benefits given or promised to any public figure arising from either the use of the public figure in the name or symbol of the Franchise or the endorsement or recommendation of the Franchise by the public figure in advertisements. Also, you do not have any right to use the name of a public figure or celebrity in your promotional efforts and advertising.
Source: Item 18 — PUBLIC FIGURES (FDD page 44)
What This Means (2025 FDD)
According to the 2025 Craters & Freighters Franchise Disclosure Document, Craters & Freighters does not provide compensation or other benefits to any public figure for the use of their name or image in advertising. Furthermore, as a franchisee, you are explicitly prohibited from using the name of any public figure or celebrity in your own promotional and advertising efforts for your Craters & Freighters franchise.
This restriction means that franchisees must rely on the approved Craters & Freighters marketing materials and strategies, or create their own compliant advertising, without leveraging celebrity endorsements. This policy ensures that Craters & Freighters maintains control over its brand image and avoids potential legal issues associated with unauthorized use of public figures' names or likenesses.
For a prospective Craters & Freighters franchisee, this underscores the importance of adhering to the franchisor's marketing guidelines and seeking approval for any independent advertising initiatives. While celebrity endorsements can be a powerful marketing tool, Craters & Freighters franchisees must find alternative ways to promote their businesses within the established framework.