Who has the right to use the Craters & Freighters Marks on the Internet?

According to the 2025 Craters & Freighters Franchise Disclosure Document, Craters & Freighters retains the sole right to use its Marks and market on the Internet. This includes all website use, domain names, URLs, linking, advertising, and co-branding arrangements. A franchisee may not establish a presence on the Internet except as Craters & Freighters may specify, and only after obtaining Craters & Freighters' prior written consent.

This means that while franchisees operate their local Craters & Freighters businesses, the franchisor maintains control over the brand's online presence. This is a fairly common practice in franchising, as it allows the franchisor to maintain a consistent brand image and control marketing efforts across the entire system.

For a prospective franchisee, this implies that they will not have full autonomy over their online marketing strategies. They must adhere to the franchisor's guidelines and obtain approval before establishing any online presence. This could be seen as a limitation, but it also ensures that the franchisee benefits from the franchisor's expertise and established online strategies. Franchisees are expected to follow the franchisor's specifications and obtain prior written consent before establishing any presence on the Internet.

It is important for potential franchisees to understand the extent to which they can participate in online marketing and how much control they have over their local online presence. They should discuss with Craters & Freighters what options are available for local online promotion and how they can contribute to the brand's overall online marketing strategy.