Does Craters & Freighters review franchisee marketing and advertising materials?
Craters_Freighters Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee agrees to abide by Franchisor's then current policies on marketing outside the Territory, if any, and on cooperating with neighboring Craters & Freighters franchisees, as the same may be set forth from time to time in the Operations Manuals.
Franchisee acknowledges and agrees that customers residing or operating within the Territory are entitled the freedom to choose any Craters & Freighters outlet which they believe will best serve them and their needs, and that they may seek service of the type provided by Franchisee from others, including another Craters & Freighters outlet located outside of Franchisee's Territory.
Source: Item 22 — CONTRACTS (FDD pages 49–50)
What This Means (2025 FDD)
Based on the 2025 Craters & Freighters Franchise Disclosure Document, franchisees must adhere to Craters & Freighters's marketing policies and cooperate with neighboring franchisees. Craters & Freighters may market on behalf of the entire system within a franchisee's territory. Franchisees must solicit business only within their designated territory, unless written approval is granted by Craters & Freighters to solicit outside of it. Franchisees must follow any marketing policies outlined in the Operations Manuals. These policies ensure brand consistency and prevent conflicts between franchisees.
The FDD states that Craters & Freighters retains the sole right to use the brand's marks and market on the Internet, including all website use, domain names, URLs, linking, advertising, and co-branding arrangements. This indicates that Craters & Freighters maintains control over the brand's online presence and marketing strategies.
While the FDD excerpts do not explicitly state that Craters & Freighters reviews and approves all franchisee-created marketing materials, it does emphasize the importance of protecting the Craters & Freighters brand and marks. The agreement grants Craters & Freighters the right to modify the system, including the marks, and requires franchisees to comply with these changes. A prospective franchisee should clarify with Craters & Freighters the extent to which they need to get approval on marketing and advertising materials.