Who is responsible for establishing and maintaining the Craters & Freighters Franchisee Geosite?
Craters_Freighters Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.6 Franchisee Geosite.
Franchisor will establish and maintain a stand-alone website for Franchisee ("Franchisee Geosite"), which is separate and apart from Franchisor's website.
Such Franchisee Geosite will include the contact information for the Franchised Business and various customer-oriented functions relating to products and services offered by the Franchised Business.
Franchisee acknowledges and agrees that Franchisor will own and control the domain, design, layout, and content associated with such Franchisee Geosite. Franchisee may propose content to appear on such Franchisee Geosite, but all such content will be subject to the review and approval of Franchisor.
Source: Item 22 — CONTRACTS (FDD pages 49–50)
What This Means (2025 FDD)
According to the 2025 Craters & Freighters Franchise Disclosure Document, Craters & Freighters will establish and maintain a stand-alone website for the franchisee, which is called the "Franchisee Geosite". This Geosite is separate from the main Craters & Freighters website. The Franchisee Geosite will include contact information for the franchised business and various customer-oriented functions relating to products and services offered by the franchised business.
Craters & Freighters retains ownership and control over the domain, design, layout, and content of the Franchisee Geosite. While franchisees can propose content for their Geosite, Craters & Freighters has the final say on all content.
This arrangement is typical in franchising, where the franchisor maintains brand consistency and controls the online presence. For a prospective franchisee, this means they will have a web presence managed by Craters & Freighters, but they will need to work with Craters & Freighters to ensure the content meets their local needs and marketing strategies.