Does Craters & Freighters have a national marketing fund, and who administers it?
Craters_Freighters Franchise · 2025 FDDAnswer from 2025 FDD Document
ther factors. The Company's policy is to recognize the costs of compensated absences when actually paid to employees.
Advertising
The Company maintains and administers a national marketing fund for such marketing, advertising, and promotional programs as deemed necessary. The Company expenses advertising costs
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 49)
What This Means (2025 FDD)
According to Craters & Freighters' 2025 Franchise Disclosure Document, Craters & Freighters maintains and administers a national marketing fund. This fund is used for marketing, advertising, and promotional programs that Craters & Freighters deems necessary.
For a prospective franchisee, this means that a portion of their fees may contribute to a national marketing effort managed by Craters & Freighters. These advertising costs are expensed as they are incurred.
The FDD states that advertising expenses for the years ended December 31, 2023, and 2022 totaled $951,719 and $1,062,221, respectively. This gives potential franchisees an idea of the scale of Craters & Freighters' investment in national advertising.