What must Craters & Freighters marketing and advertising plans comply with?
Craters_Freighters Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.13 Compliance with System Standards.
To protect the reputation and goodwill of Franchisor and the System, and to maintain uniform standards of operation under the Marks, Franchisee will conduct the Franchised Business in strict accordance with the specifications, standards, operating procedures, and rules set forth in this Agreement, the Operations Manuals, and otherwise established and communicated by Franchisor (collectively the "System Standards").
Franchisee acknowledges the System Standards are intended to protect Franchisor's standards, systems, names, Marks, Confidential Information, and Trade Secrets (including but not limited to the Proprietary Software) and are not intended to control the day-to-day operation of Franchisee's Franchised Business.
Franchisee further acknowledges and agrees that Franchisee's Franchised Business will be under the control of the Franchisee at all times and that Franchisee will be solely responsible for the day-to-day operation of the business.
Any failure or refusal by Franchisee to comply with the System Standards will be a material default by Franchisee under this Agreement.
- 6.14 Display of Logo.
Throughout the duration of this Agreement, Franchisee will use and display the Marks and will make the Craters & Freighters logo ("Logo") the primary focus of identification on all promotional and direct mail, such as on letterhead, envelopes, and sales material.
Any signage used on buildings, trucks, or billboards in connection with the Franchised Business will
Source: Item 22 — CONTRACTS (FDD pages 49–50)
What This Means (2025 FDD)
According to the 2025 Craters & Freighters Franchise Disclosure Document, franchisees must conduct their franchised business in strict accordance with the specifications, standards, operating procedures, and rules set forth in the Franchise Agreement, the Operations Manuals, and as otherwise established and communicated by Craters & Freighters. These are collectively known as the "System Standards".
Craters & Freighters emphasizes that these System Standards are in place to protect their standards, systems, brand name, trademarks, confidential information, and trade secrets, including proprietary software. The standards are not intended to control the day-to-day operations of the franchisee's business, as the franchisee retains control and responsibility for those daily operations.
Failure to comply with the System Standards constitutes a material default under the Franchise Agreement. Franchisees must also ensure that the Craters & Freighters logo is the primary focus of identification on all promotional and direct mail materials, such as letterhead, envelopes, and sales materials. Any signage used on buildings, trucks, or billboards must also comply with these standards.