What information will be included on the Craters & Freighters Franchisee Geosite?
Craters_Freighters Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.6 Franchisee Geosite.
Franchisor will establish and maintain a stand-alone website for Franchisee ("Franchisee Geosite"), which is separate and apart from Franchisor's website.
Such Franchisee Geosite will include the contact information for the Franchised Business and various customer-oriented functions relating to products and services offered by the Franchised Business.
Franchisee acknowledges and agrees that Franchisor will own and control the domain, design, layout, and content associated with such Franchisee Geosite. Franchisee may propose content to appear on such Franchisee Geosite, but all such content will be subject to the review and approval of Franchisor.
Source: Item 22 — CONTRACTS (FDD pages 49–50)
What This Means (2025 FDD)
According to Craters & Freighters' 2025 Franchise Disclosure Document, as part of the Technology Fee, Craters & Freighters will establish and maintain a stand-alone website for each franchisee, called a "Franchisee Geosite", which is separate from the main Craters & Freighters website. This Franchisee Geosite will include the contact information for the franchised business. It will also have various customer-oriented functions relating to the products and services offered by the franchised business.
Craters & Freighters retains ownership and control over the domain, design, layout, and content of the Franchisee Geosite. While franchisees can suggest content for their site, Craters & Freighters has the final say on what appears on the site, maintaining brand consistency and quality control.
This arrangement is typical in franchising, where the franchisor aims to balance local franchisee visibility with overall brand management. The franchisee benefits from having an online presence managed by the franchisor, while Craters & Freighters ensures that all online content aligns with its brand standards and marketing strategies. Franchisees should consider how they can best leverage this Geosite to promote their local business while adhering to the franchisor's guidelines.