Are Craters & Freighters franchisees allowed to use the name of a public figure in their advertising?
Craters_Freighters Franchise · 2025 FDDAnswer from 2025 FDD Document
ITEM 18 PUBLIC FIGURES
There is no compensation or other benefits given or promised to any public figure arising from either the use of the public figure in the name or symbol of the Franchise or the endorsement or recommendation of the Franchise by the public figure in advertisements. Also, you do not have any right to use the name of a public figure or celebrity in your promotional efforts and advertising.
Source: Item 18 — PUBLIC FIGURES (FDD page 44)
What This Means (2025 FDD)
According to the 2025 Craters & Freighters Franchise Disclosure Document, franchisees are not permitted to use the name of a public figure or celebrity in their promotional efforts and advertising. This restriction is explicitly stated in Item 18, which focuses on the use of public figures in connection with the franchise.
This policy means that franchisees cannot leverage the name, image, or likeness of any public figure to endorse or promote their Craters & Freighters business. This restriction is in place to protect the brand's image and ensure consistent marketing practices across all franchise locations. It also prevents potential legal issues that could arise from unauthorized use of a public figure's name or image.
For a prospective franchisee, this means they must rely on the approved marketing strategies and materials provided by Craters & Freighters, or create their own advertising media in compliance with branding and system standards, with prior written approval from the franchisor. This ensures that all advertising aligns with the company's overall marketing strategy and avoids any unauthorized or potentially damaging endorsements.