How should a Craters & Freighters franchisee identify itself when communicating with the public?

According to the 2025 Craters & Freighters Franchise Disclosure Document, when communicating with the public, a franchisee must identify itself as "Craters & Freighters" or "Craters & Freighters of {location}". The specific location should match what is stated on the cover page of the Franchise Agreement.

This requirement ensures consistent branding and helps customers easily identify the business as part of the Craters & Freighters franchise system. By adhering to this standard, franchisees contribute to the overall brand recognition and reputation of Craters & Freighters.

It is important for prospective franchisees to note that this is a mandatory requirement, and failure to comply could potentially lead to a breach of the franchise agreement. Franchisees should always refer to the franchise agreement's cover page to ensure they are using the correct location identifier when representing their business to the public.