What is the Craters & Freighters franchisee acknowledging regarding the protection and preservation of the Marks?
Craters_Freighters Franchise · 2025 FDDAnswer from 2025 FDD Document
ndors, and Related Topics. Franchisor will use commercially reasonable efforts to keep Franchisee informed regarding information on carrier tariffs, vendors, and related topics.
- 5.15 Purpose of Training, Support and Guidance. Franchisee acknowledges and agrees that any training, support, guidance or tools Franchisor provides to Franchisee under this Agreement are for the purpose of protecting the Craters & Freighters brand and Marks and to assist Franchisee in the operation of the Franchised Business and not for the purpose of controlling or in any way intended to exercise or exert control over Franchisee's decisions or day-to-day operations of the Franchised Business, including Franchisee's sole responsibility for the hiring, wages and other compensation (including benefits), training, supervision and termination of Franchisee's employees and all other employment and employee related matters.
- 5.16 Modification of System. Franchisor will keep Franchisee informed regarding any changes in the System. Franchisor reserves the right to periodically change, improve, or further develop the System, or any part of the System, including but not limited to the Marks. Franchisee must promptly accept and comply with any change to the System and incur any expenditures as necessary to comply with the System; provided, however, such expenditures will not exceed an aggregate amount of Ten Thousand Dollars ($10,000) during the term of this Agreement. Franchise acknowledges that such expenditures are not limited or capped by Franchisor in any way.
6. OBLIGATIONS OF FRANCHISEE.
- 6.1 Personal Guaranty. Each of the owners of Franchisee must execute the Owner's Guaranty and Assumption of Obligations set forth in Attachment E to this Agreement, pursuant to which all obligations and duties of Franchisee are guaranteed by such individuals. Franchisee and each such owner of Franchisee represent that the entity ownership percentages set forth in Attachment E to this Agreement are true, complete, accurate, and not misleading.
- 6.2 Lease. Franchisee must locate and sign a Lease on the Premises to be used by the Franchised Business within sixty (60) days after execution of this Agreement.
Source: Item 22 — CONTRACTS (FDD pages 49–50)
What This Means (2025 FDD)
According to the 2025 Craters & Freighters Franchise Disclosure Document, franchisees acknowledge several key points regarding the brand's Marks. Specifically, franchisees understand that any training, support, guidance, or tools provided by Craters & Freighters are intended to protect the Craters & Freighters brand and Marks. Franchisees also acknowledge their responsibility to protect the goodwill of the Marks, System, and Franchised Business while managing and operating their business. This includes ensuring that all personnel provide courteous and professional services to customers, always keeping the customers' interests in mind.
Furthermore, franchisees agree to conduct their Franchised Business in strict accordance with the System Standards to protect Craters & Freighters' standards, systems, names, Marks, Confidential Information, and Trade Secrets. Franchisees must also display the Craters & Freighters logo prominently on all promotional materials and signage. Upon termination of the franchise agreement, franchisees must discontinue all use of the Marks and cease doing business in any manner that might suggest they are still operating a Craters & Freighters franchise.
These stipulations highlight the importance Craters & Freighters places on maintaining brand consistency and protecting its intellectual property. By agreeing to these terms, franchisees commit to upholding the standards and reputation of the Craters & Freighters brand, which is crucial for the overall success of the franchise system. Failure to comply with these standards can result in a material breach of the franchise agreement.