Will Craters & Freighters establish and maintain a stand-alone website for the franchisee?
Craters_Freighters Franchise · 2025 FDDAnswer from 2025 FDD Document
- (10) We will establish and maintain a stand-alone website for you (“Franchisee Geosite”), which is separate and apart from our website. The Geosite will include the contact information for your Franchised Business and various customer-oriented functions relating to products and services offered by your Franchised Business. (See Section 5.6 of the Franchise Agreement).
We have the sole right to market on the Internet and use our trademarks on the Internet, including all use of websites, domain names, URLs, directory addresses, email addresses, metatags, linking, advertising, cobranding and other arrangements, and in all other forms of electronic media. You may not separately register any domain name or any portion of a domain name containing our trademarks or participate or market on any website or other form of electronic media (including social technology, social media and social networking platforms) using our trademarks unless you first obtain written approval from us.
We will grant you access to the Proprietary Software and select software. The Proprietary Software is designed to provide you assistance with customer relationship management, quoting process, job flow, custom container design, calendaring, reporting, and transportation management.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Craters & Freighters' 2025 Franchise Disclosure Document, as part of their pre-opening obligations, Craters & Freighters will establish and maintain a stand-alone website, referred to as a "Franchisee Geosite," for each franchisee. This Geosite will be separate from the main Craters & Freighters website and will include contact information for the franchisee's specific location. It will also feature customer-oriented functions related to the products and services offered by the franchise.
This is a significant benefit for franchisees as it provides them with an immediate online presence without the burden of creating and maintaining a website from scratch. The Geosite helps customers easily find and contact the local Craters & Freighters franchise, enhancing local marketing efforts.
Furthermore, the FDD states that Craters & Freighters retains the sole right to market on the Internet and use their trademarks online, including websites and domain names. Franchisees must obtain written approval from Craters & Freighters before registering any domain name containing their trademarks or participating in any online marketing using those trademarks. This ensures brand consistency and control over the online representation of the Craters & Freighters brand. Franchisees also receive access to proprietary software designed to assist with various business operations, including customer relationship management, quoting, job flow, and reporting.