In the Craters & Freighters Confidentiality and Non-Compete Agreement, what is the "Effective Date" associated with?

According to the 2025 Craters & Freighters Franchise Disclosure Document, the "Effective Date" in the Confidentiality and Non-Compete Agreement refers to the date on which the agreement is executed, sealed, and delivered by the involved parties. Specifically, the agreement is made between Craters & Freighters Franchise Company (the Franchisor) and the Restricted Person, who is the Franchisee. This date marks the commencement of the legal obligations outlined in the agreement.

This means that the confidentiality and non-compete terms become active from this date forward. The franchisee is bound by the terms of the agreement, which include maintaining the confidentiality of trade secrets and confidential information, as well as restrictions on competitive activities both during the term of the franchise agreement and for a specified period after its termination or transfer. The agreement specifies that the franchisee acknowledges the reasonableness of these restrictions.

Furthermore, the document states that by signing the agreement on the Effective Date, the Restricted Person (Franchisee) agrees to comply with the terms outlined, including potential enforcement costs and expenses, such as attorney's fees, should Craters & Freighters initiate legal proceedings to enforce the agreement and prevail. Therefore, the Effective Date is a critical point as it signifies the franchisee's commitment to the conditions of confidentiality and non-competition, which are essential for protecting Craters & Freighters's business interests.