Is Craters & Freighters allowed to promise compensation to public figures for endorsements?

According to the 2025 FDD, Craters & Freighters does not provide compensation or other benefits to public figures for using their name or image in the franchise's branding or for endorsements. Furthermore, as a franchisee, you are not permitted to use the name of any public figure or celebrity in your promotional and advertising efforts for your Craters & Freighters business. This policy ensures that the franchise avoids potential legal issues related to endorsements and maintains consistent branding standards across all franchise locations.

This restriction means that franchisees cannot leverage celebrity endorsements to attract customers or enhance their local marketing strategies. While celebrity endorsements can sometimes boost brand awareness and credibility, Craters & Freighters has chosen not to pursue this avenue. This may be due to cost considerations, brand strategy, or a desire to avoid potential controversies associated with celebrity endorsements.

For a prospective franchisee, this policy means focusing on other marketing strategies to build their business. This could include local advertising, community engagement, and leveraging the brand's existing marketing materials and systems. Understanding these limitations is crucial for setting realistic expectations about marketing and promotional activities as a Craters & Freighters franchisee.