Will Crab N Spice maintain a website for the brand?
Crab_N_Spice Franchise · 2024 FDDAnswer from 2024 FDD Document
er the Marketing Fund. (Section 5.5).
- G. Website. We will maintain a website for the Crab N Spice brand, which will include your business information and telephone number. (Section 5.5)
Advertising
Our obligation. We will use the Marketing Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. We are not required to spend any amount of advertising in the area or territory where any particular franchisee is located. We will maintain the brand website (which will be paid for by the Marketing Fund). We have no other obligation to conduct advertising.
Your own advertising material. You may use your own advertising or marketing material only with our approval. To obtain our approval, you must submit any proposed advertising or marketing material at least 14 days prior to use. If we do not respond, the material is deemed rejected. If you develop any advertising or marketing materials, we may use those materials for any purpose, without any payment to you.
Advertising council.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 20–27)
What This Means (2024 FDD)
According to the 2024 Crab N Spice Franchise Disclosure Document, Crab N Spice will maintain a website for the brand. The website will include the franchisee's business information and telephone number. The brand website will be paid for by the Marketing Fund, which franchisees contribute to weekly at a rate of 1% of gross sales.
Crab N Spice's maintenance of a brand website is a benefit to franchisees, as it provides a centralized location for customers to find information about the brand and individual locations. This also allows for consistent branding and messaging across the franchise system. Franchisees should ensure their business information and telephone number are accurately listed on the website to capture potential customers.
Franchisees are required to contribute 1% of gross sales per week to the Marketing Fund, which is used, in part, to maintain the brand website. While outlets that Crab N Spice owns are not obligated to contribute to the Marketing Fund, franchisees are required to do so. The Marketing Fund is not audited, but Crab N Spice will make unaudited annual financial statements available to franchisees upon request.