What was the advertising and marketing expense for Crab N Spice in 2021?
Crab_N_Spice Franchise · 2024 FDDAnswer from 2024 FDD Document
BER 31, 2022 & DECEMBER 31, 2021 PROFIT & LOSS STATEMENT CRAB N SPICE GROUP
| 2023 | 2022 | 2021 | |
|---|---|---|---|
| Revenue | |||
| Franchise Fee Revenue | $ 39,032 | $ 130,841 | $ 90,000 |
| Royalty | 66,981 | 35,309 | - |
| Services & Products | 16,319 | 46,565 | 28,240 |
| Total Revenue | 122,332 | 212,715 | 118,240 |
| Cost of Sales | 16,100 | 36,214 | 34,028 |
| Gross Profit | 106,232 | 176,501 | 84,212 |
| Operating Expense | |||
| Salaries & Wages Expense | 17,880 | - | - |
| Legal & Professional Fees | 18,484 | 91,040 | 33,013 |
| Travel Expense | 11,257 | 20,795 | 11,110 |
| Office Expense | 12,350 | 16,155 | 11,063 |
| Supplies & Materials Expense | 20,532 | 10,960 | 10,986 |
| Advertising & Marketing Expense | 53,460 | 42,058 | 5,398 |
| Total Operating Expenses | 133,963 | 181,008 | 71,570 |
| Net Income From Operations | (27,731) | (4,507) 12,642 | |
| Other Income (Expense) | |||
| Total Other Income (Expense) | - | - | - |
| Net Income Before Provision for Income Tax | (27,731) | (4,507) 12,642 | |
| Provision for Income T |
Source: Item 21 — FINANCIAL STATEMENTS (FDD pages 40–50)
What This Means (2024 FDD)
According to Crab N Spice's 2024 Franchise Disclosure Document, the advertising and marketing expense for the company in 2021 was $5,398.
This figure represents the amount Crab N Spice spent on advertising and marketing activities during that year. For a prospective franchisee, this indicates the level of investment the company has historically made in promoting the brand. It's important to consider this number in relation to the overall revenue and operating expenses to understand the effectiveness of these marketing efforts.
Franchisees should consider this amount in relation to required advertising contributions outlined in other sections of the FDD to understand the full scope of advertising costs. Furthermore, it is important to evaluate the impact of advertising and marketing expenses on revenue to assess the efficiency of these expenditures. A consistent and strategic approach to advertising and marketing can be crucial for attracting customers and building brand awareness for Crab N Spice locations.