Under what name does Cr3 American Exteriors operate?
Cr3_American_Exteriors Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchisor is Tectum Franchising LLC d/b/a CR3 American Exteriors ("we", "us", "our" or "franchisor"). "You", "your" or "Franchisee" means the person or entity to whom we grant a franchise. The terms "you", "your" and "Franchisee" also refers to the person or entity that buys this franchise including any guarantors. If you are a corporation, limited liability company, or other entity, then "you", "your" and "Franchisee" will also include your owners.
The Franchisor
We are a Virginia Limited Liability Corporation formed on July 12, 2022, as a Virginia Limited Liability Company. Our principal place of business is located at 780 Lynnhaven Pkwy, Suite 240, Virginia Beach, VA 23452. Our operational support center is located at 1446 Baltimore Street, Suite E, Hanover, PA 17331. We operate under the name, "CR3 American Exteriors" and the trademarks described in Item 13 (the "Marks"). We do not do business or intend to do business under any other names. Our agents for service of process are listed in Exhibit D of this Disclosure Document.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to the 2025 Cr3 American Exteriors Franchise Disclosure Document, the franchisor, Tectum Franchising LLC, operates under the name "CR3 American Exteriors." The FDD specifies that the franchisor does not conduct business or intend to conduct business under any other names. This means that all franchising activities and business operations related to roofing and remodeling services are exclusively performed under the CR3 American Exteriors brand.
For a prospective franchisee, this is important because it clarifies the brand under which they will be operating. Franchisees can expect all marketing, branding, and customer interactions to be centered around the CR3 American Exteriors name and associated trademarks. This consistency helps in building brand recognition and customer loyalty.
It is also worth noting that while the franchisor operates solely under the CR3 American Exteriors name, there are affiliated companies that operate under different brand names, such as ATAX, Cooper's Scoopers, and others. However, these affiliates operate in different lines of business and do not affect the franchisee's operation of a CR3 American Exteriors franchise.