What standards must Cr3 American Exteriors franchisees adhere to regarding advertising and promotion?
Cr3_American_Exteriors Franchise · 2025 FDDAnswer from 2025 FDD Document
Advertising and Marketing**.** All advertising and promotion by you, in any manner or medium, must be conducted in a dignified manner and must conform to our standards and specifications. You will need to display the Marks in the manner required by us on all promotional materials used in the Franchised Business.
You must submit to us, for our prior written approval, samples of all advertising and promotional plans and materials that you desire to use that have not been prepared or previously approved by us. We have 15 days from the date that we receive your proposed advertising materials to approve or disapprove them. If we do not respond to you within 15 days of our receipt of your advertising materials, those materials are deemed disapproved.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 25–29)
What This Means (2025 FDD)
According to Cr3 American Exteriors's 2025 Franchise Disclosure Document, all advertising and promotion must be conducted in a dignified manner and conform to Cr3 American Exteriors's standards and specifications. Franchisees are required to display the Cr3 American Exteriors's Marks on all promotional materials.
Before using any advertising or promotional materials that have not been previously approved, franchisees must submit samples to Cr3 American Exteriors for written approval. Cr3 American Exteriors has 15 days to approve or disapprove the submitted materials. If Cr3 American Exteriors does not respond within this 15-day period, the materials are considered disapproved.
This means that a Cr3 American Exteriors franchisee has to ensure that all advertising and promotional activities align with the brand's image and standards. They must get approval for any new marketing ideas they have to make sure they are compliant with the brand standards. The 15-day approval window is important for franchisees to consider in their marketing timelines, as a lack of response from Cr3 American Exteriors effectively means disapproval.