What section of the Franchise Agreement discusses digital campaigns for Cr3 American Exteriors?
Cr3_American_Exteriors Franchise · 2025 FDDAnswer from 2025 FDD Document
Digital Campaigns. We may negotiate contracts with vendors such as Google AdWords. If you choose to participate, you must pay your pro-rata share either directly to the vendor or reimburse us if we are paying the vendor. (Franchise Agreement, Section 3.8).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–37)
What This Means (2025 FDD)
According to Cr3 American Exteriors' 2025 Franchise Disclosure Document, Section 3.8 of the Franchise Agreement addresses digital campaigns. Specifically, it states that Cr3 American Exteriors may negotiate contracts with vendors like Google AdWords for digital campaigns.
If a franchisee chooses to participate in these digital campaigns, they are responsible for paying their pro-rata share. This payment can be made either directly to the vendor or by reimbursing Cr3 American Exteriors if the company is handling the payments to the vendor.
This arrangement means that while Cr3 American Exteriors takes the lead in setting up digital marketing opportunities, the franchisee bears the financial responsibility for their portion of the costs if they opt to participate. It is important for prospective franchisees to understand these potential advertising expenses and factor them into their budget.