What is Cr3 American Exteriors' policy regarding advertising costs?
Cr3_American_Exteriors Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use commercially reasonable efforts to participate fully in all marketing programs offered by us.
During the year ending December 31, 2023, the amount due in Other Receivables related to a marketing vendor has been recognized as a reduction in advertising cost during the year ending December 31, 2023.
You give us permission to use your name and likeness in all forms and media for advertising, trade, and any other lawful purposes.
Source: Item 23 — RECEIPTS (FDD pages 53–150)
What This Means (2025 FDD)
Based on the 2025 FDD, Cr3 American Exteriors requires franchisees to use commercially reasonable efforts to participate fully in all marketing programs offered by them. The FDD also states that during the year ending December 31, 2023, an amount due from a marketing vendor was recognized as a reduction in advertising cost.
Additionally, Cr3 American Exteriors has the permission to use a franchisee's name and likeness in all forms and media for advertising, trade, and any other lawful purposes. This suggests that franchisees may not have complete control over how their name and image are used in advertising campaigns.
Overall, while the FDD does not explicitly detail a comprehensive advertising policy with specific costs, it highlights the franchisee's obligation to participate in marketing programs and the franchisor's right to use the franchisee's identity for advertising purposes. A prospective franchisee should seek clarification from Cr3 American Exteriors regarding the specifics of these marketing programs, associated costs, and the extent of their control over advertising content featuring their name and likeness.