Does Cr3 American Exteriors have the option to use local, regional, or national advertising for Cr3 American Exteriors?
Cr3_American_Exteriors Franchise · 2025 FDDAnswer from 2025 FDD Document
omotional programs and that we create, offer or advertise.*
- (iii) Your advertising must comply with federal, state, and local laws.
- (iv) We recommend you spend the greater of (a) 2-3% of Gross Revenue or (b) a minimum of $20,000 per year, on local advertising and promotional efforts, pursuant to our guidelines.
B. Participation in Advertising Fund
You will contribute one percent (1%) of your Gross Revenues per month into a systemwide advertising fund (the "Advertising Fund"). Franchisor owned outlets do not have to contribute to the Advertising Fund. We administer the Advertising Fund. The Advertising Fund is not audited. Unaudited financial statements of the Advertising Fund will be made available to you upon written request. If not all Advertising Fees are spent in the fiscal year in which they accrue, we will carry over those fees and apply them to the next fiscal year. We will not use Advertising Fees to solicit new franchise sales.
3.3. Our Obligation to Conduct Advertising
We use monies in the Advertising Fund to advise you in the conduct of advertising or conduct advertising ourselves using online, radio, television, direct mail, billboards, print or other advertising. We may use local, regional, or national advertising. We may produce advertising material in-house or though outside agencies. We are not required to spend any amount on advertising in the area or Territory where you will be located. We are not required to contribute to the fund.
3.4. Corporate Website.
We will develop and maintain a comprehensive website that contains your location's contact information.
3.5. Digital Marketing.
We have the sole right to control all aspects of any digital marketing including all digital marketing related to your Franchised Business.
Source: Item 23 — RECEIPTS (FDD pages 53–150)
What This Means (2025 FDD)
According to Cr3 American Exteriors' 2025 Franchise Disclosure Document, Cr3 American Exteriors has the option to use local, regional, or national advertising. Cr3 American Exteriors uses the advertising fund to advise franchisees in the conduct of advertising or conduct advertising themselves using online, radio, television, direct mail, billboards, print or other advertising.
As a Cr3 American Exteriors franchisee, it's important to understand that while you contribute to the advertising fund, Cr3 American Exteriors is not required to spend any amount on advertising in your specific area or territory. Additionally, Cr3 American Exteriors owned outlets do not have to contribute to the Advertising Fund. This means that the level of advertising support you receive may vary.
Furthermore, Cr3 American Exteriors maintains control over all aspects of digital marketing related to your franchised business, including websites, social media, and digital advertising campaigns. While you may have the option to participate in digital campaigns and pay your pro-rata share, Cr3 American Exteriors has the sole right to control all aspects of any digital marketing. Franchisees are also supplied with templates of fliers, coupons, and other print material in Cr3 American Exteriors' sole and absolute discretion and as required under their marketing plan.
As a franchisee, you are required to contribute one percent (1%) of your gross revenues per month into the systemwide advertising fund. It is important to note that the advertising fund is not audited, but unaudited financial statements of the fund will be made available to you upon written request. If not all advertising fees are spent in the fiscal year in which they accrue, Cr3 American Exteriors will carry over those fees and apply them to the next fiscal year. Cr3 American Exteriors will not use advertising fees to solicit new franchise sales.