What is the meaning of 'we', 'us', or 'our' in the Cr3 American Exteriors FDD?
Cr3_American_Exteriors Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchisor is Tectum Franchising LLC d/b/a CR3 American Exteriors ("we", "us", "our" or "franchisor"). "You", "your" or "Franchisee" means the person or entity to whom we grant a franchise. The terms "you", "your" and "Franchisee" also refers to the person or entity that buys this franchise including any guarantors. If you are a corporation, limited liability company, or other entity, then "you", "your" and "Franchisee" will also include your owners.
The Franchisor
We are a Virginia Limited Liability Corporation formed on July 12, 2022, as a Virginia Limited Liability Company. Our principal place of business is located at 780 Lynnhaven Pkwy, Suite 240, Virginia Beach, VA 23452. Our operational support center is located at 1446 Baltimore Street, Suite E, Hanover, PA 17331. We operate under the name, "CR3 American Exteriors" and the trademarks described in Item 13 (the "Marks"). We do not do business or intend to do business under any other names. Our agents for service of process are listed in Exhibit D of this Disclosure Document.
We grant qualified individuals the right to operate a business that offers, sells, and performs roofing and remodeling services to commercial and residential customers under the "CR3 American Exteriors" Mark (the "Franchised Business"). Our affiliate, C3 American Exterior Inc., identified below, has offered the same or similar products and services since 2017 through their outlets. Affiliate locations are company locations for purposes of this Disclosure Document.
We, the franchisor, began franchising in September of 2022. We do not conduct business in any other line of business; however, we do also offer Area Representative franchises to solicit and support unit franchisees. We have not offered and do not offer franchises in any other line of business. We do not have any parents or predecessors. We, the franchisor, have not conducted a business of the type conducted by the franchisee, except through our affiliate C3 Roofing & Remodeling Inc as described below in this Item 1.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to the 2025 Cr3 American Exteriors Franchise Disclosure Document, the terms "we", "us", or "our" refer to the franchisor, Tectum Franchising LLC d/b/a CR3 American Exteriors. This is the entity that grants the franchise to individuals or entities, allowing them to operate a business offering roofing and remodeling services under the CR3 American Exteriors brand. Tectum Franchising LLC was formed on July 12, 2022, and began franchising in September 2022. Its principal place of business is in Virginia Beach, VA, with an operational support center in Hanover, PA.
For a prospective franchisee, understanding this definition is crucial because it clarifies who is making the commitments and providing the support outlined in the FDD and franchise agreement. When the document states "we will provide training," it means Tectum Franchising LLC, not any of its affiliates, is responsible for that obligation. This distinction is important because Cr3 American Exteriors has several affiliates, some of which offer services that a franchisee might consider utilizing, but these are separate entities.
Cr3 American Exteriors has several affiliates including C3 Roofing & Remodeling Inc., ATAX LLC, Cooper's Scoopers LLC, Loyalty Brokers LLC, Loyalty Business Services LLC, Loyalty Builds LLC, Purely Pet LLC, The Inspection Boys Franchise USA LLC, Zoomin Groomin USA, LLC, Hewitt Construction Services LLC, and Primax Services LLC. These affiliates operate in various sectors such as roofing and remodeling, tax services, pet waste management, business brokerage, compliance and tax services, pet grooming, and inspection services. While some affiliates like C3 Roofing & Remodeling Inc. have a history of operating under the CR3 American Exteriors mark, none of them provide products or services directly to Cr3 American Exteriors franchisees, except Primax Services LLC, from whom franchisees may purchase virtual assistant services.
It is also important to note that Cr3 American Exteriors does not have a parent company but is jointly owned by Loyalty, LLC and Fryfogle Luterman, LLC. This ownership structure may influence the strategic direction and decision-making processes of the franchisor. Additionally, Cr3 American Exteriors began offering Area Representative franchises in 2025, which involves recruiting and supporting unit franchisees. Franchisees should be aware of the potential presence and role of Area Representatives within their territory, as these representatives may impact their operations and support network.