If I use my own advertising materials for my Cr3 American Exteriors franchise, what must I do?
Cr3_American_Exteriors Franchise · 2025 FDDAnswer from 2025 FDD Document
Use of Your Own Advertising Material**.** Your advertising promotion and marketing must be completely clear, factual, and not misleading and conform to the highest standards of ethical advertising and marketing and the advertising and marketing policies that we periodically prescribe. You may use your own advertising materials provided that you submit them to us and we approve them, in writing, and they adhere to federal, state and local law. If our written approval is not received within 14 days from the date we received the material, the material is deemed disapproved. (Franchise Agreement, Section 3.8).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–37)
What This Means (2025 FDD)
According to Cr3 American Exteriors's 2025 Franchise Disclosure Document, if you want to use your own advertising materials, they must be clear, factual, and not misleading. The materials must also conform to the highest standards of ethical advertising and marketing, as well as any advertising and marketing policies that Cr3 American Exteriors prescribes.
Before using your own advertising materials, you must submit them to Cr3 American Exteriors for written approval, ensuring they comply with federal, state, and local laws. If you do not receive written approval within 14 days from the date Cr3 American Exteriors receives the materials, they are considered disapproved.
This requirement ensures that all advertising and marketing efforts by Cr3 American Exteriors franchisees align with the brand's standards and legal requirements. It protects the brand's reputation and ensures consistent messaging across all franchise locations. Franchisees should factor in this approval process when planning their marketing campaigns to avoid delays.