What does the Cr3 American Exteriors franchise agreement grant the franchisee the right to use?

According to the 2025 Cr3 American Exteriors Franchise Disclosure Document, the franchise agreement grants the franchisee the right to operate a company, referred to as a "Franchised Business," using Cr3 American Exteriors' system and marks. This right is specifically for providing roofing and remodeling services within a defined geographical territory. The franchisee must operate the business through a Franchisee Business Entity, or as a sole proprietor or partnership if no business entity exists, and is subject to the terms and conditions outlined in the franchise agreement.

This grant allows the franchisee to leverage Cr3 American Exteriors' established brand, operational methods, and marketing techniques within their exclusive territory. However, this right is not absolute. Cr3 American Exteriors retains certain rights, such as using other distribution channels like the Internet or direct marketing to solicit customers within the franchisee's territory, without compensating the franchisee. They can also operate or franchise a business under a different trademark that offers similar goods or services anywhere.

Furthermore, Cr3 American Exteriors reserves the right to modify their marks, and the franchisee is responsible for updating their supplies and materials to reflect these changes at their own expense. The franchisee cannot use marks that could be confused with Cr3 American Exteriors' marks and must notify Cr3 American Exteriors of any infringement claims. This ensures that the franchisee operates within the bounds of the franchise agreement and protects the integrity of the Cr3 American Exteriors brand and system.